In Plain Words is led by two journalism-trained partners who have separately worked in and written for Singapore’s design, food, heritage and culture communities.

Based on the needs of each project, we also collaborate with independent editors, writers, designers and photographers.


Justin Zhuang has an interest in design, cities, culture, history and media. The top graduate from the School of Visual Arts’ MFA in Design Criticism program in New York contributes to various architecture and design magazines, including Design Observer, Bangkok-based art4d, and American Institute of Graphic Art’s Eye on Design

Zhuang has also worked on various books and websites about design and urban life in Singapore, including the pioneering INDEPENDENCE: The history of graphic design in Singapore since the 1960s.

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Sheere Ng is a food writer and researcher with an interest in the intersections of food, immigration, and identity. She has been published in The Straits Times, The Business Times, Yahoo Singapore, and The Boston Globe.

Since attaining a MLA in Gastronomy from Boston University in December 2014, she worked with food-related cultural and private institutions in New York City. She was a researcher for the Museum of Food and Drink and a stagiaire at Fung Tu, a Chinese American restaurant in Manhattan.

LinkedIn | Website